IMHO, Valentine’s day revolves around the single most powerful force in the world today. A force that can unite bitter rivals, or cause closest of friends to wage wars against each other. A crazy little thing called money. For the most part, corporations put on little song & dance numbers under the banner of Valentine’s day purely for the purpose of getting people to notice their brands a little more. Why waste a perfectly good oppertunity to put your brand in the spotlight? (That, and try to convince people that the solution to all life’s problems can be found by simply spending money.)
Me, I prefer to celebrate Valentine’s day the same way I prefer to celebrate any “day”. Sleep late. Unfortunately that is not the case, so my Valentine’s day usually begin with being woken up. After a decent amount of caffeine has been interjected into my system, I am off to work. If I’m lucky, the commute to work is fairly uneventful.
The full impact of Valentine’s day is felt at the office. Primarily because I work at the ad firm; and ads tying a corporate brand to Valentine’s day that are still being “finalized” by some of the clients at the last minute, need to be done ASAP.
Throughout the ages, food has often been associated with matters of the heart; and usually around lunch time, I find myself remembering why. Whatever artery clogging offerings at one of the various greasepits nearby usually constitute lunch on Valentine’s day. (Then again, whatever artery clogging offerings at one of the various greasepits nearby usually constitute lunch on any day.) I can almost hear my heart scream an assortment of expletives at my stomach everytime I’m out to lunch.
Post-lunch work is usually similar to pre-lunch work, except for the fact that the focus begins shifting from Valentine’s day to February 21st, “International Mother Language Day“. Another banner to brand… If I’m lucky, the commute from work is fairly uneventful.
Cliché as it may sound, my Valentine’s day usually nears it’s end with a prerequisite Candle lit Dinner? Although, in Bangladesh it’s mainly due to the routine blackouts. The candle lit dinner for one, is occasionally followed by a candle lit shower, also for one. And then… I do the same thing I do every night…
…play videogames and go to sleep.
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